Twitter has come out with an effective guide for businesses. Guiding and informing people how to leverage twitter to reach out to their clients using real-time updates. People use Twitter to post short 140 char “tweets” and if these messages can somehow help businesses reach out to a wider client base then its worth it.
Here’s how Twitter explains it :-
When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need. When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons.
Twitter has come out with a number of useful links for people who wish to use Twitter to give their business the edge they are looking for and to stand out from the competition.
Best Practices of using Twitter efficiently
- Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.
- Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.
- Use a casual, friendly tone in your messages.
- While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you.
- If you like a particular message, retweet it. People often appreciate the sharing and amplification of their ideas, so look to retweet cool stuff.
- Post links to articles and sites you think folks would find interesting—even if they’re not your sites or about your company.
{ 2 comments… read them below or add one }
I still dont think business’s should target twitter. People tend to neglect advertising links.
I don’t agree Paritosh. These days companies are hiring people for social media branding and twitter is one big platform for it. The recent launch of promoted tweets supports this.